B2B Copywriter

Rob Stafford

Reading, GB

View my Resume

I'm Rob Stafford, a B2B copywriter specialising in tech. Based out of glorious Reading, I currently scribble over at Blend Marketing - one of the country's leading B2B agencies.

Enough about me, how can I help you?

Well, I have strong beliefs about B2B marketing. I won't write you tired, jargon-packed copy that'll impress your product manager. Your prospects don't suddenly become interested in intstruction manuals or learning a new language just because they're at work.

But, I WILL help you speak to the people you want to target like human beings, explain complex products in plain English, and sell more of whatever it is you want to sell.

In a nutshell, I can provide you with copy that:

  • Is on brand and fits with your tone of voice
  • Appeals to your customers
  • Suits the platform you publish it on
  • Does exactly what you want it to

If any of that sounds like what you need, then slide straight into my DMs (actually just email me).

Experience

Copywriter Blend B2B May '17 – Present Reading, GB

As part of an award-winning agency, my role involves the planning and scribbling of copy for Blend’s inbound marketing services. Including but not limited to:

•Writing blog posts and content to generate high quality, measured leads for our clients
•Writing snappy, persuasive web page copy
•Copy for traditional advertising campaigns across both print and digital
•Getting under the skin of our clients’ businesses
•Researching industries, trends and topics
•Working with strategy to develop and deliver content plans
•Search engine optimisation
•Promoting and curating content on social media

Copywriter (Freelance) The Bank of Robert T Stafford March '13 – Present Reading, GB

My freelance work has taken in a wide variety of clients, from the legal sector, through non-profit organisations, to ladies' shoe straps.

Working freelance has allowed me to cut my teeth, and try my hand at writing for different audiences and to vastly different briefs.

I remain open to just about anything. If it helps me grow as a writer and handle my crippling addiction to buying new bikes then I’m there.

Copywriter poweredbypie Jan '12 – April '17 Reading, GB

Education

CPE/GDL Law University of Winchester September 2013 – September 2015 Winchester, UK

Qualifying Law Degree for non-law graduates.

BA (Hons) History University of Plymouth September 2008 – September 2011 Plymouth, UK

Awards

Marketing Innovation, LegalEX This was won by our Creative Team (for which I was the Copywriter) for our website and advertising.

Clients

poweredbypieBrighter LawBrighter DigitalEliza MaySkyscannerMantic PointIntermedixNavitasSafran SoftwarePenguins Events

Skills

CopywritingSEOGhostwritingB2CB2BEditingProject Management